What is PPC?
Pay Per Click Advertising (PPC) is a method of advertising that drives relevant traffic to your website (for a fee) from search engine results pages (SERP’s). The Merseyweb team analyse your website and use your keyword and key phrases to create tailored, precise and successful advertising campaigns.
Bespoke, Successful Advertising!
PPC is a brilliant way to get your website started and put in front of your potential clients. It is also a great way of keeping your website busy even when established
At Merseyweb, we develop a programme to create and manage your PPC advertising, ensuring you get the most out of your budget. As part of that programme, the merseyweb team will analyse your website and extract your key words and phrases to ensure that the corresponding ad campaigns are precise and successful, giving a high return on investment. Furthermore, we match the adverts to your SEO campaign so that both your website content and adverts compliment each other.
Get your PPC Campaign Started
Start driving relevant, targeted web traffic to your site today with your own bespoke advertising campaign created by Merseyweb. Convert those searchers to visitors to clients!
Results Driven PPC from Mersyeweb
Our campaigns are measurable, clear and concise enabling you to evaluate their successes against your requirements and expectations. Merseyweb has experience working with blue chip businesses (Oil and Gas, Defence, Hairdressing) to small to medium enterprises – evaluating their needs and generating successes against expected performances and advertising budgets.
Detailed Site Analysis
We analyse your website to identify the keywords which offer the greatest opportunity for your business and make detailed recommendations. These recommendations are focused on driving high intent customers to your website and improving conversion rates. What’s more we regularly review your ads to ensure they are always delivering optimal results.
Bespoke Ads to set you Apart
The 100 characters available in a PPC advert are precious and need to convey your company’s key messages. Ads that read as a list of keywords don’t engage and don’t generate results. That’s why we use our experience in copywriting to craft professional text for your PPC advert, ensuring it grabs attention and stands out from your competitors.
Keep up the Campaign
Remarketing by keeping the campaign going is vital by targeting visitors who have previously interacted with your website but not converted to a customer. In remarketing, groups of users with similar characteristics can be targeted with relevant online advert, which may appear on pages that seem irrelevant to your product, but are actually highly relevant to your target audience.