Web Design Case Study: Top Cut Hairdressing

Key Requirements

Top Cut Hairdressing is a nationwide hairdressing company with over 20 hair salons specialising in providing the latest techniques in hair cutting, hair colouring and hair styling. The company had been expanding at a fast pace, opening new salons across the North of England. Top Cut Hairdressing required a conversion-optimised website to expand their internet presence, provide an extra service to their clients through open, readily available communication and engage with potential clients through blogs, direct contact and showcasing previous work.  Merseyweb was chosen to lead the development of Top Cut Hairdressing’s website, SEO and online branding.

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Create Contemporary Website

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Engage with Clients

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Promote Salon Work

Responsive Design

Websites from Merseyweb are built using the latest digital technology – giving optimal performance on all digital devices.

Desktop

Tablet

Phone

Client Needs

Michael started Top Cut Hairdressing in 2012 and grown the hairdressing business to 21 salons but hadn’t yet tapped into the potential revenue streams that the internet could bring. He approached Merseyweb to help develop an online presence for his already expanding business.

The company had no social media avenues to communicate with clients, no way of delivering contact details for each of their sites (relying solely on word of mouth and directory listings) and no showcase/gallery of their work.

Merseyweb was selected as to deliver the entire project, including website development, branding and marketing material design.

Results

 

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Up on Visitors Last Month

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Conversions Last Month

Results on Front Page

We approached Merseyweb to develop our outdated website into a useable, informative website. The result exceeded our expectation – a fresh, modern website viewable on all devices. It is already showing signs of a great return on investment. We are now appearing on google regularly with our website generating new clients and more appointments.

Michael Rowland

Director, Top Cut Hairdressing

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